Facebook Pixel is a small piece of code you add to your WCART store that helps track what visitors do on your website. It shows actions like product views, add-to-cart, or purchases. Using this data, you can show your Facebook ads to the right people and increase sales.
Features
- Target the Right Audience – Reach people who visited your store or took a specific action.
- Increase Sales – Use automatic bidding to reach people likely to buy.
- Measure Ad Performance – See how your Facebook ads influence customer actions.
Installation Guide (WCART)
Follow these steps to connect Facebook Pixel to your WCART store:
- Log in to your Facebook Ads Manager.
- Click All Tools → Events Manager.
- Copy your Pixel ID from the dashboard.
- Log in to your WCART dashboard.
- Go to Free Plugins.
- Find Facebook Pixel and click Activate.
- Paste your Pixel ID in the required field.
- Click Save & Activate.
Your Facebook Pixel is now active on your WCART store.
FAQ
What is Facebook Pixel?
It’s an analytics tool that tracks visitor actions on your store so you can target the right people, increase sales, and measure ad results.
What are standard and custom events?
- Standard events – Predefined actions like “Add to Cart” or “Purchase.”
- Custom events – Actions you define yourself that aren’t covered by standard events.
How do I change or remove my Facebook Pixel?
- Go to WCART → Settings → Integrations → Facebook Pixel.
- Replace your existing Pixel ID with a new one or leave it blank to remove.
- Click Save.